7u710 Privacy Policy

Who We Are

7u710 operates the online casino and sports betting platform accessible at 7u710.io. The Platform serves players primarily in Bangladesh, offering a full suite of gaming and betting services including cricket betting, live casino games, slot games, virtual sports, and PP Live products.

As the operator of the 7u710 Platform, we act as the data controller in respect of all personal data collected from players and visitors. This means we determine the purposes and means of processing your personal data and are responsible for ensuring that such processing is carried out lawfully and in accordance with this Policy.

For all privacy-related enquiries, requests, and complaints, you may contact the 7u710 data team via the support email address listed in Section 13 of this Policy. We aim to respond to all privacy-related correspondence within a reasonable period.

Personal Data We Collect

7u710 collects personal data through several channels: directly from you when you register an account or contact support, automatically when you use the Platform, and from third-party identity verification and payment providers. The categories of personal data we collect include:

We do not intentionally collect sensitive personal data such as health information, racial or ethnic origin, political opinions, or religious beliefs. If you voluntarily provide such information through a support communication or other channel, we will handle it with the highest degree of care and will not use it for any purpose beyond resolving your specific query.

How We Use Your Personal Data

7u710 uses the personal data we collect for the following specific purposes:

• Account Creation and Management: To register your account, verify your identity, maintain your account profile, and provide you with access to the full range of 7u710 services.
• Payment Processing: To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, and partner banking institutions, and to maintain accurate financial records of all transactions associated with your account.
• Identity Verification (KYC): To verify that you are who you claim to be, that you meet the minimum age requirement of 21 years, and that your payment methods are registered in your own name — as required under our anti-money laundering (AML) compliance obligations.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, money laundering, account takeover attempts, bonus abuse, and other prohibited conduct as defined in the 7u710 Terms and Conditions.
• Customer Support: To respond to your queries, complaints, and requests submitted through live chat, email, or other support channels, and to maintain a record of our communications for quality assurance purposes.
• Responsible Gaming: To monitor gaming activity for signs of problem gambling behaviour, to administer self-exclusion and deposit limit arrangements, and to comply with our responsible gaming obligations.
• Service Improvement: To analyse aggregated, anonymised usage data in order to improve the performance, usability, and content of the 7u710 Platform.
• Marketing Communications: To send you promotional offers, bonus notifications, and platform updates via email or SMS, where you have given explicit consent to receive such communications. You may withdraw this consent at any time.
• Legal and Regulatory Compliance: To fulfil our obligations under applicable laws and regulations, to respond to lawful requests from regulatory or law enforcement authorities, and to defend against legal claims.

Legal Basis for Processing

7u710 processes your personal data on one or more of the following legal grounds, depending on the purpose of the processing:

• Contractual Necessity: Processing that is necessary to perform the contract between you and 7u710 — specifically, to create and maintain your account, process your payments, and deliver the gaming and betting services you have requested.
• Legal Obligation: Processing that is required in order for 7u710 to comply with applicable legal and regulatory obligations, including anti-money laundering laws, age verification requirements, and responses to lawful requests from competent authorities.
• Legitimate Interests: Processing carried out for purposes that serve a legitimate business interest of 7u710, including fraud prevention, platform security, responsible gaming monitoring, and service analytics — provided that such interests are not overridden by your fundamental privacy rights.
• Consent: Processing based on your freely given, specific, and informed consent — principally in the context of marketing communications. Where consent is the legal basis, you have the right to withdraw it at any time without affecting the lawfulness of prior processing.

Sharing Your Personal Data

7u710 does not sell your personal data. We share personal data with third parties only in the following limited circumstances, and always subject to appropriate contractual safeguards:

• Payment Service Providers: We share financial and identity data with payment processors including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Visa, and Mastercard, strictly to the extent necessary to process your transactions.
• Identity Verification Providers: We may engage third-party KYC and AML service providers to assist with age verification and identity checks. These providers are contractually prohibited from using your data for any purpose other than verification.
• Game Content Providers: Third-party game studios such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive limited technical data (such as session tokens) as necessary to deliver their games on the 7u710 Platform. These providers do not receive your full identity profile.
• Legal and Regulatory Authorities: We may disclose personal data to law enforcement agencies, regulatory bodies, or courts of competent jurisdiction where we are required to do so by law, or where disclosure is necessary to protect the rights, property, or safety of 7u710 or its players.
• Business Transfers: In the event of a merger, acquisition, or sale of all or part of the 7u710 business, personal data held by 7u710 may be transferred to the acquiring entity, subject to the same privacy protections described in this Policy.

Cookies & Tracking Technologies

The 7u710 Platform uses cookies and similar tracking technologies to enhance your browsing experience, maintain your login session, and collect analytical data about how the Platform is used. The types of cookies we use include:

• Strictly Necessary Cookies: These cookies are essential to the operation of the 7u710 Platform and cannot be disabled. They include session cookies that keep you logged in during your visit and security cookies that help protect your account from unauthorised access.
• Functional Cookies: These cookies remember your preferences — such as your preferred language and display settings — so that you do not need to re-enter them on each visit.
• Analytical Cookies: We use anonymised analytical cookies to understand which pages are visited most frequently, how long sessions typically last, and where players encounter difficulties. This data is used in aggregate form only and is not linked back to individual accounts.
• Marketing Cookies: Where you have given consent, we may use cookies to deliver relevant promotional content based on your activity on the 7u710 Platform. These cookies do not track your activity on third-party websites.

You may manage your cookie preferences through your browser settings at any time. Disabling strictly necessary cookies may impair your ability to use certain features of the 7u710 Platform, including the ability to remain logged in.

Data Retention

7u710 retains personal data for as long as is necessary to fulfil the purpose for which it was collected, subject to any legal or regulatory requirement to retain it for a longer period. The following general retention principles apply:

• Active Account Data: Personal data associated with an active 7u710 account is retained for the duration of the account relationship and for a period of up to five (5) years following account closure, to satisfy AML record-keeping and legal compliance requirements.
• Transaction Records: Financial transaction records, including deposit and withdrawal histories, are retained for a minimum of five (5) years from the date of the transaction in accordance with financial record-keeping requirements.
• KYC Documentation: Identity and verification documents are retained for a period of five (5) years following the closure of the account to which they relate, or longer where required by applicable law.
• Support Communications: Live chat transcripts and support ticket records are retained for a period of two (2) years from the date of the interaction, unless a longer retention period is required in connection with a dispute or legal proceedings.
• Marketing Data: Where you have consented to marketing communications, your contact details and communication preferences are retained until you withdraw your consent or request deletion, whichever occurs first.
• Technical and Analytical Data: Anonymised analytical data derived from cookies and server logs is retained indefinitely, as it contains no personally identifiable information and is used solely for aggregate service analysis.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be associated with an identifiable individual.

Security Measures

7u710 employs a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:

• SSL Encryption: All data transmitted between your browser and the 7u710 Platform is encrypted using industry-standard SSL (Secure Sockets Layer) technology, indicated by the HTTPS prefix in the site URL.
• Encrypted Data Storage: Personal data and financial records stored on 7u710 servers are encrypted at rest, ensuring that stored data cannot be read even in the unlikely event of unauthorised server access.
• Access Controls: Access to personal data within 7u710 is restricted to authorised personnel who require it to perform their legitimate job functions. All internal access is logged and audited.
• Secure Password Handling: Player account passwords are stored using one-way cryptographic hashing. 7u710 staff cannot view your account password in plain text.
• Security Monitoring: 7u710 operates continuous security monitoring systems to detect and respond to unusual access patterns, potential intrusion attempts, and other security anomalies in real time.
• Incident Response: In the event of a confirmed personal data breach that is likely to result in risk to affected individuals, 7u710 will take prompt remediation steps and notify affected players without undue delay.

While 7u710 takes all reasonable steps to protect your personal data, no method of electronic transmission or storage is completely secure. You are also responsible for maintaining the security of your own account credentials and for notifying 7u710 immediately if you suspect unauthorised account access.

Your Privacy Rights

As a 7u710 account holder, you hold the following rights in respect of your personal data. These rights may be exercised at any time by contacting the 7u710 support team:

• Right of Access: You have the right to request a copy of the personal data that 7u710 holds about you, together with information about how it is being used and with whom it has been shared.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated. You may also update basic account information directly through your 7u710 account settings.
• Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent (and there is no other legal basis for processing), or where the data has been processed unlawfully. This right is subject to our legal retention obligations, which may require us to retain certain records even after your account is closed.
• Right to Restrict Processing: In certain circumstances, you may request that we restrict the processing of your personal data — for example, while you contest the accuracy of the data or while a complaint is being investigated.
• Right to Data Portability: Where processing is based on your consent or contractual necessity, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to the processing of your personal data where that processing is based on legitimate interests, including profiling for direct marketing purposes. Where you object to marketing, we will cease processing your data for that purpose immediately.
• Right to Withdraw Consent: Where processing is based solely on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.

To exercise any of these rights, please contact the 7u710 support team using the details in Section 13. We will acknowledge your request promptly and aim to provide a substantive response within a reasonable timeframe. We may request proof of identity before actioning certain requests to protect your data against unauthorised access.

Children & Minors

The 7u710 Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from any person under the age of 21. By registering an account, you confirm that you are at least 21 years of age. If 7u710 becomes aware that personal data has been collected from an individual under the age of 21 without verified parental or guardian consent, that data will be deleted without undue delay and the associated account will be permanently closed.

Marketing Communications

7u710 may send you promotional offers, bonus notifications, and platform updates by email or SMS where you have opted in to receive such communications at the time of account registration or at any subsequent point. Marketing messages will be sent in English and will relate exclusively to 7u710 products, promotions, and services.

You may opt out of marketing communications at any time by:

• Clicking the unsubscribe link included in any 7u710 marketing email;
• Contacting the 7u710 support team and requesting removal from all marketing lists; or
• Updating your communication preferences within your 7u710 account settings.

Opting out of marketing communications will not affect the delivery of transactional and account-related messages, such as deposit confirmations, withdrawal notifications, security alerts, and account verification requests. These messages are necessary to maintain your account and cannot be disabled.

7u710 does not share your contact details with third parties for the purpose of allowing them to send you marketing communications.

Updates to This Policy

7u710 reserves the right to amend this Privacy Policy at any time. Where changes are material — meaning they significantly affect how your personal data is collected, used, or shared — we will provide advance notice via the Platform or by email to your registered address before the changes take effect.

Minor amendments, including clarifications and typographical corrections, may be published without prior notice and will take effect immediately upon publication. The effective date displayed at the top of this Policy will be updated each time the Policy is revised.

Your continued use of the 7u710 Platform following publication of a revised Privacy Policy constitutes your acknowledgement of the updated terms. We encourage you to review this Policy periodically to stay informed of how your data is being handled.

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 7u710 handles your personal data, please contact us using the details below. We are committed to addressing all privacy-related enquiries promptly and transparently.

When submitting a privacy-related request, please include your registered account username and a clear description of your request or concern. This helps our team locate your records quickly and respond to you as efficiently as possible.